#156 – Kelly & Wood Reveal How to Break Through in a Shadow Market

If you ask Kelly Jordan why he got into radio, he’ll say ‘he wanted to be famous and his backup dancing career didn’t work out. His morning partner Matt Wood will say ‘he has no other skills’.

Clearly neither is the case. In addition to being the morning team at Leighton’s rapidly rising WILD COUNTRY 99 in competitive St. Cloud Minnesota, Kelly is also Imaging Director and handles afternoons on cluster-mate 99.9 Lite FM while Matt also serves as sports director for the entire cluster including KNSI.

In this episode, they tell us how they do it — and WIN! They also offer some great tips on how you can, too!


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