118 – How to SHINE thru UNCERTAINTY – Guest: Ruth Presslaff

Plain and simple, Ruth Presslaff, is a data geek.  She doesn’t know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres!  Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over.  Now Ruth leads the Enterprise…