Get The book that started it all

Rated 4.8 out of 5 stars on Amazon, Kipper McGee's “Brandwidth: How Big Broadcasting is Missing the Mediamorphosis” is must-read material for radio pros and newbies alike.

Clear, concise and painfully honest, Kipper takes a look at how some of broadcasting's biggest companies are in danger of permanently missing the forest for the trees.

Now in its 2nd printing from Eckhartz Press, “Brandwidth: How Big Broadcasting is Missing the Mediamorphosis” is available here in softcover and as an Amazon Kindle e-book.

 

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