119 – Radio After COVID – Steps to Take NOW | Guest: Erica Farber, President/CEO, RAB
Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people.
Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP.
Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio’s advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio’s digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era.