#69 – An INTERNATIONAL Approach – European Coaches Nails Mahoney & Tracey Lee

This time, Brandwidth On Demand goes INTERNATIONAL, with European coaches Nails Mahoney & Tracey Lee.  Each have 30 years experience as Radio Presenters/Content Creators in Ireland, the UK, Malta, Canada and Asia.

Nails has hostied all day parts in major markets such as Dublin, Toronto and Vancouver.  His audio has also aired regularly on the BBC.

Tracey is an award-winning Producer and Presenter hosting top-rated National radio shows including Today FM in Ireland as well as XFM in Malta. She is a multi-award winning Producer for her work with Ireland’s South East Radio and is a regular lecturer in BCFE College in Dublin. 

Since 2007 over 2,000 broadcasters and radio professionals worldwide have used the services of On Air Coach through Live Workshops, Mentoring & Air-Checking and Radio Station engagements. Many have gone on to become award winnersmarket leaders and high earners, adding value to their career and to their Radio Stations.

Takeaways You Don’t Want to Miss:

(1:40) The differences and similarities between radio around the world and the US?

(3:19) How are stations in Europe structured and operated?

(4:55) What is the ‘secret ingredient’ missing from American radio that causes broadcast pros to STAY in other countries?

(7:45) How do stations on other continents utilize online assets?

(10:53) How do broadcasters in other countries handle the age old “sales VERSUS programming’ conundrum?

Show notes: www.brandwidthondemand.com