#034: Skip Mahaffey – All Radio Needs is (K)Love

By Kipper McGee | 06/28/2017 | Comments Off on #034: Skip Mahaffey – All Radio Needs is (K)Love

When you mention ‘great radio people’, invariably the name Skip Mahaffey comes up.  After decades as a morning ratings magnet, his CMA and Billboard Award-Winning “Skip Show” has been dominant for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa and Dallas. Now he captains mornings on one…

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#033 – In Search of Radio Excellence – Jeff McCarthy, VPP, Midwest Communications

By Kipper McGee | 06/19/2017 | Comments Off on #033 – In Search of Radio Excellence – Jeff McCarthy, VPP, Midwest Communications

     You may not see him hoarding the headlines…mainly, because Jeff McCarthy has been too busy… quietly and consistently helping build Midwest Communications into one of America’s fastest growing, privately held radio powerhouses.  For over 30 years, he’s been Vice President of Programming for a company that started as an AM/FM combo in Wausau,…

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#032 – Tips from a Top 10 Market – Tony Lorino, PD Star 94.1/Atlanta

By Kipper McGee | 06/15/2017 | Comments Off on #032 – Tips from a Top 10 Market – Tony Lorino, PD Star 94.1/Atlanta

Want proof that good guys still CAN make it to the top? Take a few minutes to hear what Star 94.1/Atlanta PD TONY LORINO has to say! Like many of us, Tony started in smaller markets, listening, learning and working his butt off for groups like Triad and Saga.  Then a tour of duty with one…

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#031 – Make Mine MEDIUM – Chris Murphy – OM, Midwest Family Media/Springfield IL

By Kipper McGee | 06/05/2017 | Comments Off on #031 – Make Mine MEDIUM – Chris Murphy – OM, Midwest Family Media/Springfield IL

Don’t let his wicked sense of humor fool you. CHRIS MURPHY is as serious about creating winning radio — as he is in making radio fun. And he’s in a medium market after winning in the majors, for quality of life and other reasons he shares. After on-air stints in a number of markets, with…

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#030 – Online Marketing for Radio – AMY PORTERFIELD

By Kipper McGee | 05/29/2017 | Comments Off on #030 – Online Marketing for Radio – AMY PORTERFIELD

If you don’t know the name AMY PORTERFIELD, you should!  She’s not a broadcaster, but any smart media person can learn a LOT from her online marketing skills and approaches. Amy authored one of those big yellow “Dummies” books all about Facebook. She was named by Forbes as one of the Top 50 Social Media Power Influencers.…

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#029 – Bobby Rich: Life AFTER Radio (…sorta!)

By Kipper McGee | 05/23/2017 | Comments Off on #029 – Bobby Rich: Life AFTER Radio (…sorta!)

Bobby Rich is the epitome of “AWARD-WINNING BROADCASTER”, and in this episode, you’ll hear why! Elected to the Arizona Broadcasters Hall of Fame. Named R&R: AC Personality of the Year and honored locally as Best Of Tucson by The Weekly. His 94.9 Morning MIX named “Best Of The City” by Tucson Lifestyle magazine and “Best…

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#028 – Emmy Award Winner KEN LEVINE – Keeping the SHOW in Show Biz

By Kipper McGee | 05/12/2017 | Comments Off on #028 – Emmy Award Winner KEN LEVINE – Keeping the SHOW in Show Biz

Ken Levine holds the distinction of being the first (and perhaps ONLY) Emmy Award winner to guest on Brandwidth on Demand! He was reached the top as an on-air talent (known on-air as “Beaver Cleaver”) working at legendary radio stations in markets like San Diego and LA. Later, he moved to TV, serving as head writer,…

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#027 – NBC Radio News guru Crys Quimby has the NEWS on today’s mediascape

By Kipper McGee | 05/01/2017 | Comments Off on #027 – NBC Radio News guru Crys Quimby has the NEWS on today’s mediascape

Crys Quimby is a highly regarded broadcast journalist, News Director and PD, who is currently National Director of Programming for NBC Radio News.  She has also served as anchor for such market leading brands as Fox News Radio, CNN and one of America’s consistently top-rated and top-billing stations 1010 WINS in New York.  Notably, she…

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#026 – How Does YOUR Station (really) Stack Up? – Andrew Curran, DMR

By Kipper McGee | 04/26/2017 | Comments Off on #026 – How Does YOUR Station (really) Stack Up? – Andrew Curran, DMR

Okay, so you have a radio station.  Where ELSE should you be engaging with current and potential listeners to get their attention TODAY?  Smart broadcaster know thier best advertisers by name, but what about their most valuable listeners? In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to…

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#025 – 17 Career Survival Tips for 2017

By Kipper McGee | 04/12/2017 | Comments Off on #025 – 17 Career Survival Tips for 2017

There are some who say radio can be hell, but it’s a dry heat! No question, our industry continues to evolve in ways foreign to many people.   However, there are any number of clues as to ways in which things are likely to move, and importantly, ways in which YOU can prepare to success. In this…

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