Branding: Your Station, Your Career or BOTH? Guest: Marketing & Media Guru TOM ASACKER

By Kipper McGee | 02/22/2021 |

Often described as a catalyst and nonconformist, branding expert Tom Asacker writes, speaks, and coaches Fortune 500 companies about radically new practices and ideas for marketplace success in times of uncertainty and change. He is a former GE executive, recipient of the George Land Innovator of the Year Award, and cohosted Media Unplugged with media…

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Go Syndicate Yourself! Guest: R DUB!

By Kipper McGee | 01/26/2021 |

R Dub! is the creator, producer, and host of the internationally syndicated radio show, Sunday Night Slow Jams, currently heard on over 200 radio stations in 14 countries. He started the show when he was just 16 years old, and has gone on to win numerous industry awards, and has been nominated for Billboards Music Director of the Year three times. His second passion is travel: he’s currently on a mission to see all 193 countries on the planet…which he’s on pace to do in the next two years. He pitched his concept on SHARK TANK, and just released a book, “GO SYNDICATE YOURSELF”, from Local to National: Six Steps and Countless Secrets to Radio Syndication. In his spare time, he also programs Z90 and Magic 92.5 in San Diego, where he also handles afternoon Drive.

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Connecting Your Digital Dots for ’21 – Guest: SETH RESLER

By Kipper McGee | 01/10/2021 | Comments Off on Connecting Your Digital Dots for ’21 – Guest: SETH RESLER

Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works…

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The Magic Behind MusicMaster – JOE KNAPP, Founder & President

By Kipper McGee | 12/30/2020 | Comments Off on The Magic Behind MusicMaster – JOE KNAPP, Founder & President

In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─  and how some…

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What Will RADIO Sound Like in 2021? Guest: SEAN ROSS

By Kipper McGee | 12/21/2020 | Comments Off on What Will RADIO Sound Like in 2021? Guest: SEAN ROSS

If you’re wondering what a post-pandemic musicscape will be like in 2021 and beyond, you’ve come to the right place! Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R…

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Why ROULA Rules Houston – Guest: ROULA CHRISTIE – KRBE, Houston

By Kipper McGee | 12/03/2020 | Comments Off on Why ROULA Rules Houston – Guest: ROULA CHRISTIE – KRBE, Houston

Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award, and…

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ACE & TJ – Getting BACK to Radio’s Future

By Kipper McGee | 11/20/2020 | Comments Off on ACE & TJ – Getting BACK to Radio’s Future

David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge,…

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Winning in the new ABNormal – Guest: LEIGH JACOBS, Co-Founder, NuVoodoo

By Kipper McGee | 11/09/2020 | Comments Off on Winning in the new ABNormal – Guest: LEIGH JACOBS, Co-Founder, NuVoodoo

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings?  We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock…

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Special Guest: SETH GODIN – The Practice (of making great radio!)

By Kipper McGee | 10/26/2020 | Comments Off on Special Guest: SETH GODIN – The Practice (of making great radio!)

We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite…

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BEYOND Powerful Radio – Guest: Valerie Geller

By Kipper McGee | 10/19/2020 | Comments Off on BEYOND Powerful Radio – Guest: Valerie Geller

Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in…

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