Winning in the new ABNormal – Guest: LEIGH JACOBS, Co-Founder, NuVoodoo

By Kipper McGee | 11/09/2020 | Comments Off on Winning in the new ABNormal – Guest: LEIGH JACOBS, Co-Founder, NuVoodoo

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations…

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Special Guest: SETH GODIN – The Practice (of making great radio!)

By Kipper McGee | 10/26/2020 | Comments Off on Special Guest: SETH GODIN – The Practice (of making great radio!)

We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite…

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BEYOND Powerful Radio – Guest: Valerie Geller

By Kipper McGee | 10/19/2020 | Comments Off on BEYOND Powerful Radio – Guest: Valerie Geller

Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in…

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Musicmaster’s JOE KNAPP: Common Sense, UNcommon Insights

By Kipper McGee | 10/01/2020 | Comments Off on Musicmaster’s JOE KNAPP: Common Sense, UNcommon Insights

If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster…the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest…

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How LA’s Robin Bertolucci: Wins at Radio by LISTENING

By Kipper McGee | 09/21/2020 | Comments Off on How LA’s Robin Bertolucci: Wins at Radio by LISTENING

Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for…

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Hear. There. Everywhere. Guest: Steve Goldstein, Amplifi Media

By Kipper McGee | 08/27/2020 | Comments Off on Hear. There. Everywhere. Guest: Steve Goldstein, Amplifi Media

Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation’s top broadcasting companies. Steven has created and developed numerous successful radio brands and nurtured and advanced local and national talent.   After holding on-air positions at several local radio stations,…

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Guest: Holland Cooke – Focused on Radio’s BIG Picture!

By Kipper McGee | 08/16/2020 | Comments Off on Guest: Holland Cooke – Focused on Radio’s BIG Picture!

For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been…

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Untold Story…Why a Heritage AC Keeps Beating Country in Nashville. Guest Barbara Bridges, OM – WJXA/Mix 92-9

By Kipper McGee | 08/06/2020 | Comments Off on Untold Story…Why a Heritage AC Keeps Beating Country in Nashville. Guest Barbara Bridges, OM – WJXA/Mix 92-9

You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station! WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by…

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Ways to Know What’s Next – Guest: Buzz Knight

By Kipper McGee | 07/27/2020 | Comments Off on Ways to Know What’s Next – Guest: Buzz Knight

When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT.  As the CEO of Buzz Knight Media, he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the…

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Wilhite & Wall – Network Radio IS a CONTACT Sport!

By Kipper McGee | 07/13/2020 | Comments Off on Wilhite & Wall – Network Radio IS a CONTACT Sport!

Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of…

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